The Battle Between Hotels & OTAs

The Battle Between Hotels & OTAs
“How can a hotelier get their offers and promotion straight to their potential guests, without having the latter going through OTAs?” 

Hotels and OTAs

To stand up to the intense competition, most hotels are available for bookings on OTAs, on top of their own direct booking site. But are OTAs really doing a better job to help promote the hotel rooms? How can a particular hotel stand out from the thousands of competitors?

Instead of depending on OTAs to bring in the sales, hotels should think of more ways to engage their potential guests directly.

How can a hotelier get their offers and promotion straight to their potential guests, without having the latter going through OTAs? The answer: Social Media.

The Battle Between Hotels & OTAs
“Gather data of your guests that you will not get from the OTAs.” 
Utilizing Social Media to Help Improve Hotels’ Sales
As compared to people that are searching for hotels through OTAs, guests who are already visiting the hotel’s social media like Facebook or Instagram will definitely have a higher chance of booking a room.
Hotels should be spending more effort to work on their social media and create a more direct, customized booking experience for their potential guests. 
Through properly managed social media platforms you can also have a better idea of your guests’ profile and gather data of your guests that you will not get from the OTAs. These data will be vital for the hotel to create offers that appeal to their target group of guests.  
 
Learn how to reach out to your guests and create personalized promotions to them with our KAI eConcierge platform.   
Drop us an email at partner@theyearth.com to find out more about KAI.

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