Rise of M-Marketing & M-Commerce

Rise of M-Marketing & M-Commerce
Rise of M-Marketing & M-Commerce

About 98% of Chinese International Travelers use their mobile phones as the main device, and more than 65% of them will utilize their mobile devices as a navigation tool, or search for recommendations of restaurants and cafes nearby. Furthermore, the people who shop online using their mobile devices also tend to spend twice as much than those who do not shop via their mobile devices. Giant companies like Amazon, Google, and Apple are all finding ways to enhance the technology and user experience further.

How can Hotels ride on this wave of Mobile-oriented services, and benefit from them?

Rise of M-Marketing & M-Commerce
Rise of M-Marketing & M-Commerce

1. Increase Visibility of Products Online
To most hotels, one of the hardest parts of promoting their non-room products to guests is to relate everything the hotel has to offer to the guest during the check-in process. Most front desk staff will not have enough time to promote the hotel’s services and facilities. On top of that, there is also the potential obstacle of a language barrier and miscommunication to foreign guests.

Increase the chances of selling your products by marketing them on the online platform. Having a mobile-friendly website or app, preferably with a multi-language function will help increase the exposure rate of the hotel’s products to the guests. A beautiful photo of your product is also more enticing for the guests than words alone.

Invite guests to share their reviews on the hotel’s TripAdvisor or Social Media pages, attract potential guests who are looking for recommendations online.

Rise of M-Marketing & M-Commerce
Rise of M-Marketing & M-Commerce

2. Last Minute Purchases
The mobile platform is also great for both guests who like to plan their stay ahead or guests who are looking for last minute deals. For the former, having the ease of making bookings or purchases via their mobile devices directly helps to save time, and they will be able to make multiple bookings like planning an afternoon tea after a spa session or pre-book an airport transfer service.

As for the latter, some guests like to experience their trip according to their mood and needs. Hence it will be good for them if some products or services are always available at their fingertips so that they can always make a booking for dinner or massage whenever they feel like it.

Rise of M-Marketing & M-Commerce
Rise of M-Marketing & M-Commerce

3. A Full Loop of Seamless Experience
Creating a seamless experience for the guests is critical in securing their expectations of the hotel. The best part of M-commerce will be the hassle-less payment process. With a wide selection of e-payment services like Apple Pay, Google Pay, and Alipay or WeChat pay, payment can be done with greater security and efficiency. It works best for the modern guests who are looking for a faster pace of service and response from the hotels.

Finally, hotels looking to ride on the bandwagon of M-Commerce should not neglect the “human touch” in their services too. It is important for the guests to feel welcome both offline and online. The hotel staff should be well-versed in their products and services that are available online too. Hotels have to balance the human and technology factors to bring out the best they can offer and thus create the best experience for their guests.

Read more:

Engage Your Guests Even Before Their Arrival

Increase the Productivity of Your Hotel Front-Desk